When Empress Elisabeth had her candied violets delivered from Demel in the 19th century, this elegant Konditorei had already been making cakes and the like for close on 100 years.
- Check the window displays
- Enjoy coffee house flair in the seated areas
- The cakes might almost be an art form
- Find a historical walking tour* for your Vienna trip
- See also:
The K. u. K. Hofzuckerbäckerei
(Just before opening and the queues start)
The K. u. K. Hofzuckerbäckerei moniker on signs indicates that Demel was once an official supplier of confectionery products to the court: K. u. K. stands for “imperial and royal” from the days of the Austria-Hungary empire.
First established in 1786, Demel has certainly carved itself into the history and landscape of Vienna’s old town.
The Konditorei’s “new” premises, for example, occupy a choice position on Kohlmarkt: the pedestrianised street that leads away from the Hofburg palace complex toward the Graben and Stephansdom cathedral.
I put “new” in quotation marks since Demel actually moved there in the late 1800s. A newspaper of the time wrote (my quick translation):
It’s no more than 100 steps from the previous site of Demel’s sugary ways to the splendour of the new establishment into which the famous court confectioner has moved its paradise for all those Viennese possessed of a sweet tooth.
(Window display on one visit)
Surprisingly, the article also notes that one of the bakers was a thin Englishman. It seems we get everywhere. I do a pretty mean chocolate chip cookie, but suspect this may not be enough for a job in Demel’s hallowed kitchens (but give me a call, Demel).
The counter and store
Opening the entrance doors feels like passing through a time travel portal. Outside, 21st-century Vienna; inside, a Regency-like café-confectionery.
Unlike most of its colleagues in Vienna, Demel has a relatively large shop at the rear of the ground floor for over-the-counter sales. The feeling is much like you’d get entering Willy Wonka’s factory.
Cakes form a big part of the offering, of course; this is a Viennese Konditorei, after all. Though I found myself wondering what was a cake and what was a piece of art.
In fact, the whole shop area feels like a cross between an art history museum and a confectioners, thanks to all the stylish packaging and charming displays.
The delights all come at a (hefty) price, of course, but this might be an excellent place to pick up a gift, whether decorated collections of chocolates, a Demel Sachertorte in a wooden box, or those candied violets that Empress Elisabeth so loved.
The café
(A box of chocolates from the K. und K. Hofzuckerbäckerei Demel from around 1880; Wien Museum Inv.-Nr. 231872; excerpt reproduced under the terms of the CC BY 4.0 license; photo by Birgit und Peter Kainz)
I popped in once with my wife for a lovely breakfast; I’ve made my way through many breakfasts in all manner of coffee houses, so my palate is a little jaded, but an extra gold star went to the wonderful Demel jam we had in a little glass jar (available from the shop, too, I believe).
Oh, and a second gold star went to the waitress for fast, friendly and attentive service. She even brought extra water to the table unsolicited.
Those of you in service-oriented countries may wonder what’s great about unsolicited water, but that had never happened to me before in over 25 years in the city. Though it’s more common nowadays, to be fair.
At the time of writing, Demel opens later than on my visit, so breakfast is now less of an option. Instead, go for cake, coffee and small meals. The reputation and popularity mean queues to get in are common.
Demel’s salons offer appropriately elegant surrounds to enjoy the coffee house culture. Window seats let you look down Kohlmarkt to where the composer Joseph Haydn used to live.
(This way for an Austrian specialty)
Alternatively, last time I checked, they also had a street-side service window selling takeaway Kaiserschmarren, a concept which feels like the love child of the 19th and 21st centuries.
How to get to Demel
If you’re wandering through the centre, you’ll probably pass Demel, since it’s just a few steps from the Michaelerplatz end of the Hofburg palace.
Subway: a short walk from Herrengasse station on the U3 line
Bus: catch the 1A or 2A to Michaelerplatz
Address: Kohlmarkt 14, 1010 Vienna | Website