Vienna’s supermarkets are a treasure trove for tourists. All the chains offer decent quality at surprisingly reasonable prices for a capital city.
- Major chains are Billa, Spar, and Hofer
- Great for packed lunches and small edible gifts
- Promotions often involve major discounts
- Notable for strong selection of organic food
- Vegetarian, vegan and gluten-free products now common
- See also: Store opening hours | Prices in Vienna
The Viennese supermarkets
You have plenty of reasons to pop into a Viennese supermarket on your visit.
First of all, as you might expect, prices are cheaper than those you’ll pay in souvenir shops, tourist outlets etc..
So if you want to buy drinks and snacks, the supermarkets offer considerably better value. Every outlet also runs regular special offers where you commonly get 25-50% off selected items.
Supermarkets also sell many of the typical souvenirs of a visit to Austria, in particular sweets/candy and chocolate. They all stock, for example, Milka chocolate and the Mozartkugel (marzipan chocolate balls) in the same packaging as elsewhere and at a fraction of airport or museum shop prices.
In fact, if you leave your shopping until the airport, look out for the Billa and Spar supermarkets there. You can buy drinks, snacks and chocolate for much less than in typical airport stores.
Organic, vegetarian & other dietary options
You may be astonished at just how many supermarket products carry an organic label; organic enterprises make up almost a quarter of all farms in Austria, and the supermarkets reflect that trend.
Look for the word Bio, which is German for organic. So Biobrot is organic bread.
Organic meat can be very expensive, but other products often cost little more than the conventional equivalent.
All the major chains have an in-house organic brand and may also stock third-party options, such as Alnatura products. Vienna even has around 14 Denn’s outlets (a chain of organic supermarkets).
The last year or two saw a massive increase in the range of vegetarian and vegan products available (Austria took its sweet time about accepting vegetarianism). The Spar supermarket chain, for example, has its own vegan line.
And gluten-free and diabetic-friendly products usually have their own section.
Which supermarket?
As for picking the right chain, well, there are no “bad” supermarket chains in Vienna. But here’s an overview of the common ones…
- Billa Plus (formerly Merkur) – my personal favorite. Always large, clean and well-stocked with top quality food. There aren’t too many around though
- Billa – probably the most common one you’ll find. Good value. The same company (Rewe) owns both Billa Plus and Billa
The organic food brands for both the above are Ja Natürlich and Billa Bio. And, if you really want to save, look for the in-house discount brand, Clever.
- Spar – this comes in several flavours. Interspar is the large version, Eurospar the next size down, and Spar is the smallest. You’ll also find Gourmet Spar, which is more upmarket in its selection and presentation
Spar also has its own organic food brand – Natur Pur.
All the above supermarkets commonly stock pre-packed salads, sandwiches and other items that make creating a packed lunch easy.
Among the discount chains, Hofer (essentially Austria’s Aldi) is probably the most prominent. It’s very cheap, with solid quality and even an organic line. Other popular discount chains are Lidl and Penny Markt (also owned by Rewe).
Given Vienna’s cosmopolitan nature, the city has a decent sprinkling of international food stores, too, particularly small Turkish outlets. Try a Asiatic supermarket or a British/US grocery store.
So what’s the catch?
All the above sounds pretty good, so there has to be a catch. And that’s the opening times. Late-night or Sunday shopping? Largely impossible in Vienna. See here for details.