As you wander the pristine streets of Vienna in search of coffee and cake, the last thing you expect is an interactive experience with a dinosaur, rhino, or Santa. Unless you’re at IMMERSIUM:WIEN.
- Immersive exhibition experience
- Special Christmas experience from Nov 14, 2025
- Previous themes: animals & dinosaurs
- Interactive, multimedia fun (with edutainment)
- Best suited to kids and families
- Book a VR experience* in Vienna
- See also:
Immersive magic & more
(The main entrance)
Children these days appear strangely reluctant to engage with the creative evolution of modernist painters.
Fortunately, IMMERSIUM:WIEN has something more appealing to offer the younger generation (and adults who still nurture their inner child).
The location features an entertaining interactive multimedia exhibition around a particular topic.
At the moment (until January 6th, 2026), this means a special Christmas adventure.
The main 2025 exhibition around the animal world actually ended in early November and replaced the previous dinosaur theme.
Think experience more than exhibition, though: you walk through over 1,100 m2 of rooms & stations with each featuring something interactive or immersive (or both).
To give you an idea of what to expect, here’s my review of the recently-ended Planet Wildlife season…
Planet wildlife
(Interactive and competitive penguin feeding; press photo courtesy of and © IMMERSIUM:Wien)
In August 2025, I put on my safari hat and headed out into the world to discover stations that varied from immersive projections to full-blown rail-gripping fun.
Among many activities, you could for example:
- Hop from rock to rock to avoid falling into volcanic lava or work as a group to stay afloat on an augmented reality iceberg
- Match Intuit dance moves competitively (not to brag…OK, actually to brag…but I came first here)
- Interact with a screen walrus or feed virtual penguins
- Watch a 15-minute film surrounding you with a 360° panorama of wildlife scenes and natural vistas
- Take a ride on a vehicle through a safari with some close encounters of the animal kind
The moving ride platform and accompanying projections created a genuine theme park experience and perhaps count as IMMERSIUM:WIEN’s highlight.
(Inspiring projections; press photo courtesy of and © IMMERSIUM:Wien)
Paid upgrades to a standard ticket included a short VR ride, a souvenir photo and similar, but I only had time for the basic walkthrough (set aside a good hour for that).
As a fifty-something father of adults, I’m obviously not the core audience for the location. But kids in particular will absolutely love it. The ones in my group were mesmerised.
As such, IMMERSIUM:WIEN makes a worthy addition to Vienna’s offerings for children and families.
Even I found myself waving furiously at a benign walrus and smiling on the ride. And I may have taken the “dance off” a little too seriously given my age. But if you still can’t have fun at 57…
Tickets and tips
A timeslot system operates to ensure smooth passage through the experience. Online tickets guarantee you won’t have to wait for the next timeslot, but you can also buy tickets on site.
Planet Wildlife ran until November 2nd, 2025. Afterwards, the location closes for a few days for the switch to the new theme and experience that begins on November 14th.
You’ll want to be free to move around comfortably, so I’d suggest putting bags and coats and similar in the lockers available in the entrance area (which also has a shop and access to a small café next door).
The street hosting the attraction might be considered a bit of an immersive hotspot as you have the fun Time Travel tour and Sisi’s Amazing Journey practically next door to IMMERSIUM:WIEN.
So the kids can lose half a day with all the multimedia and VR entertainment around here. For more of that nature in Vienna, try these suggestions.
How to get to IMMERSIUM:WIEN
The fun takes place right in the heart of Vienna, so you might pass nearby on a stroll through the pedestrianised centre.
Subway: the location lies between Herrengasse (U3) and Stephansplatz (U3 and U1) stations.
Bus: the 1A and 2A old town buses both have stops close to here (get out at Habsburgergasse or Graben/Petersplatz).
Address: Habsburgergasse 10, 1010 Vienna | Website